In the work of the designer we often find ourselves in balance between artistic virtuosity and design concreteness. Precisely for this reason the Munari’s Friday was born, a day in which even the most technical mind can let itself go to a certain creative inspiration with which to share the joy of designing. It is a series of images in which some characters of the painting interact with our environments and together come to life: the static image of the catalogue becomes a place where you can feel the scent and the warmth, thanks to the insertion of these figures absorbed in their thoughts. As Munari intended, however, our task is to abstract the creative intervention in order to produce quality and enhance the research in the technical detail that distinguishes our brand, day after day, without ever losing sight of the goal.
May 2018